The University Avenue Association represents more than 200 merchants who do business on University Avenue, all the way from the freeway to the entrance to the campus. Our goal is to attract more customers and make University Avenue clean, safe, and attractive. The University Avenue Association (UAA) was originally founded as the University Avenue Merchant Association (UAMA) in 1969. The organization was dormant for many years, but was revitalized in 1992 when the name changed from UAMA to the current UAA. Merchants and neighbors worked together diligently on the University Avenue Strategic Plan, which helped the city with developmental guidelines that were important for our community.
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We worked and are still working hard to fight for important issues like the improvement of the streetscape, sidewalks, crime prevention, economic development, clean streets, safety, and parking. “The How Berkeley Can You Be?” parade and festival, the vision of John Solomon, was sponsored and participated in by UAA members. The Berkeley International Food Festival was conceived in 2007, with membership participation.