The University Avenue Association (UAA) unites over 200 businesses along University Avenue, from the freeway to campus, with a shared mission: to enhance customer engagement and ensure a vibrant, clean, and safe community. Originally founded as the University Avenue Merchant Association (UAMA) in 1969, the organization was revitalized in 1992 under the current UAA name. Through collaborative efforts between local merchants and residents, the UAA spearheaded the University Avenue Strategic Plan, establishing essential development guidelines that support sustainable growth and a thriving community.
